What they do → Naturalicious, a natural and organic hair care company, runs a private Facebook community called ‘The Nation,’ led by founder and CEO Gwen Jimmere.
Why it works → With practical walkthroughs and live sessions, The Nation supports and empowers its customers to get the most out of Naturalicious’ products. In addition, the group creates a sense of shared community as its members actively support and help each other by sharing beauty tips, advice, and encouragement.
How you can do the same → Naturalicious’ approach is ideal for companies with a specific target demographic (in this example, Black women and/or women with textured hair). By creating a community, you can have a two-way conversation with existing and potential customers, getting to hear about what matters most to them while associating your product or service with the community itself.
3. 15Five’s podcast
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Quick stats → 220 backlinks, 165 organic keywords to the podcast landing page.
What they do → 15Five is an employee performance management platform that helps managers keep their teams happy and motivated. In their Best-Self Management podcast, 15Five co-founders interview top business and HR leaders to get insight and inspiration into building excellent company culture.
Why it works → The podcast focuses entirely on the job-to-be-done that the software solves: supporting employees and teams at work so they can give their best. Using an interview format, it outsources expertise and inspiration and creates brand associations between 15Five and the task of creating better, higher-performing teams.
Plus, the podcast landing page ranks on page 1 for “management podcast,” making it easy for the company’s target audience to find: