From the final research results, some of the results are in line with expectations, such as the high dependence of the new potential energy population on mobile phones . But in more details other than the overview, the new potential energy crowd has shown many unexpected features.
1. Mobile phones are almost mirror images of real life
After 00, as "digital natives" and "only second generation", a lot of time and energy was consumed in the interaction with mobile phones, and mobile phone number list phones almost became a mirror of real life.
According to the statistics of the research team, the average age of the new potential energy people who own a mobile phone for the first time is 14.30 years old. The average daily use time is close to 12 hours,
which means that excluding the 8 hours of sleep time, they spend most of their time on their phones.
2. Mobile phone brand preference: Huawei takes the lead
In terms of mobile phone brand usage preferences, the proportion of new potential energy users using Huawei is slightly ahead of Apple , and this trend continues in sub-groups such as men, women, second-tier cities, third-tier cities and below. It should be pointed out that the quantitative research of the research team was completed from December 10 to 16, 2018, and the external factors related to Huawei were not yet fermented at that time.
3. New potential energy crowds are not blind "followers"
The new potential energy crowd has their own independent judgment on the outlet . For example, although in the past few years, live broadcast apps have become a rare "window" in the venture capital circle, young people's attitude towards live broadcast is relatively indifferent.