Check your positions in the search results Open the SEO tool you use and take a good look at your positions relative to the period May 25 June Google indicates here that the update was fully performed on June 9. It is normal for positions to shoot up or down. In some cases you will see that positions do not move on keywords. Do you see many positive shifts? Then the update works out well for you and you can focus on getting your positions even better. Do positions actually fall down? Then it's time to put your website along the latest Google guidelines (pdf). What are the latest guidelines from Google? Let me first state that EAT (Expertise, Authoritativeness and Trustworthiness in other words: Expertise, Authority and Credibility) are important guidelines.
To assess whether your content complies with these guidelines, you can ask the following questions: Is your website a credible solution to the user's problem? Are you an expert, are you an authority, are you respected online? Can you deliver the fax number list products you sell on your website? Can you deliver the services you offer? In other words: can you fulfill the promise that you sell online? To read more about the Google EAT guidelines and what your content must comply with, I refer you to this Frankwatching blog . Google's advice on updates Google gives general advice when they make updates: Expect impact on multiple fronts, such as peaks and troughs in search positions.
Core updates are "broad" in the sense that nothing is specifically targeted with the update. They are general updates to improve the entire experience. Pages that drop in search rankings are not penalized, but simply placed against the new guidelines of the update. Focusing on providing the best content possible remains the single most important recommendation to deal with Google Core updates. Broad Core updates come out every few months. It is possible that websites will not rank again until the next update. Improvements do not guarantee recovery in positions. If you don't improve at all, you also know for sure that positions will not improve.