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uest author and not necessarily of Search Engine Land. Staff authors are listed here. Home page Articles SEO Why it's time to reassess your AdWords account fax number list structure Why it's time to reassess your AdWords account structure Posted: 2020-11-18 structure-hierarchy-graphic-account-ss-1920 We are now seeing many of the changes announced by AdWords in May across all accounts. This is great news in terms of creating new opportunities, but it's bad news if you thought your account was perfectly structured.
While each new feature works perfectly with your current account structure, your setup may not be the most efficient anymore. So maybe it's time to revisit the debate about AdWords account structure. I'll explain how each of the new features can change your opinion on the right structure for an AdWords account. Expanded Text Ads (ETA) All accounts now have the ability to create ETAs. your bid modifiers for mobile devices. It can be confusing,