Scrolling through your competitor’s website will probably give you some content ideas. However, many of those topics may be too difficult for you to rank for or may not drive any search traffic.
To solve this, use Ahrefs’ Content Explorer to find content in your niche with lots of search traffic and few or no backlinks.
For example, a search for “fitness” across the billions of pages in the Content Explorer database will provide you with tons of relevant results. You can then filter for pages with 1,000+ monthly organic visits and fewer than five referring domains (linking websites) to find uncompetitive topics.
Content Explorer filters
Add a Domain Rating (DR) filter to see results from sites with a similar amount of “authority” to yours. It may be even easier to rank for these topics.
Content Explorer results
3. Come up with a contrarian take on a popular opinion
In every industry, there are plenty of standard best practices that are rarely challenged.
Therefore, you can create unlimited content ideas by taking a contrarian stance on some of these best practices.
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Here’s an excellent example of a contrarian post:
Example of a contrarian post
“Rich Dad Poor Dad” is a fairly popular book among many entrepreneurs, so making a bold statement and saying it is wrong will grab a lot of attention.
To develop ideas that you can turn into contrarian posts, think of widely accepted industry advice you’ve executed that produced subpar results.
For example, many SEOs rave about broken link building. While there are plenty of case studies that show it can work, my personal experience with the tactic is this: Although it generates some links, it’s hard to scale.
Therefore, I quit building links and, instead, focused on creating original data and incorporating it into my blog posts. As a result, writers in need of fresh statistics for their own content found my posts and organically linked to the statistics.
Unlike my first attempts at link building, I found this method enabled me to scale faster with minimal additional effort after my post was published.
In this case, I can write a contrarian post saying why I don’t believe manually building links is an efficient use of resources and why I write data posts instead.
The only caveat with this method is that you really need to have a convincing contrarian standpoint. Otherwise, you may just send a red flag to readers.
For example, if I say that I don’t believe links are valuable and have no convincing counterargument of what you should do instead, I will probably just lose credibility.