Social media is arguably the phone number list most powerful growth tool on the internet. Ironically, it's also the hardest phone number list to master. In a study by Ascend2, 40% of digital marketers cited social as the “hardest” channel to master (first-time linking to websites). When asked phone number list to identify the toughest tactic on this toughest channel, the answer—by a landslide—was in three words: create compelling content. Celebrate the holidays At the risk of stating the phone number list obvious, marketing revolves around the phone number list holidays: Black Friday, Cyber ​​Monday, Christmas, Halloween, Presidents Day, and more. Augment your holiday promotions with original phone number list content that celebrates the holidays…not your products or your sales. Chubbies does this brilliantly and gets phenomenal engagement as a reward: In 2015, Samuel Adams reached viral status with his April Fool's campaign announcing the release phone number list of a new 'heliYUM' beer. The real social gold, however, is found in the obscure holidays : Batman Day (September 17, according to DC Comics), Star Wars Day (May 4), Bubblegum Day (February 3 - not phone number list to be confused with Chewing Gum Day on September 30 ), and many others. Building a visual social media calendar around these types phone number list of holidays involves two steps. First, get to know your audience. Aside from the usual suspects, priority vacations should be a direct reflection phone number list of the people you serve. Sometimes a connection will be obvious. If not, explore Facebook Audience Insights to find the Pages and Events your fans like, as well as the phone number list hashtags they frequently share. Create events Every business hosts events. Whether it's an upcoming conference, annual sale, or crab food, social media is ripe for attention phone number list as long as that event is featured socially . To start, go back to the last method and remove a page from Red Mango's playbook. On Frozen Yogurt Day, the phone number list company has created an event worth paying attention to. Namely, $5 fill-ins. Events can also be built around brand milestones. Consider Old Navy's celebration when it hit 5 million fans - it first took place in video form (before and after the phone number list milestone), followed by images, and only then led phone number list to promotion. On the SaaS business side, Dropbox did the same last year when it passed the 500 million user mark.